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ROI, Reach and Relationships Are Nothing New for Yellow Pages

Emily Steel talks this week about the slowing of the red-hot online local advertising sector, and I believe, validates what Yellow Pages companies have done to succeed in this tough environment. Facing...

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WSJ Survey: Small Business Owners See Pros of Social Media for Growth

A recent survey from the Wall Street Journal and Vistage International shows that small businesses find value in social media, but are digging in to see which channels are worth the most investment....

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